Jccd,If you are talking about what we call Gift Card (gifuto-kaado) in Japan, where for example, a 500 hundred yen worth coupon will allow the user to purchase anything worth that price, yes, it is extremely common to buy them.
Quite often, cash is considered as something "too obvious" so just to show modesty, the sender would purchase Gift Cards and send these Cards to someone as a means of celebration or appreciation.
However, note that it is not common to present Gift Cards to the receptionist at funerals or weddings if you are the guest. On the other hand, hosts of funerals and weddings should not give cash to gifts, and therefore Gift Cards are often given instead to show appreciation for their participation.