It says it's listed as the third largest festival.That is a misunderstanding. The festival is ranked as one of Japan's three most famous festivals that feature festival floats. Not the third largest.
1) How do I get there?
How to get to Takayama:
http://www.japan-guide.com/e/e5908.html
Where in Takayama the festival takes place:
http://www.japan-guide.com/e/e5909.html
2) What time should i go?
The best visit in my opinion is from around noon of the first day until around 10pm to see the evening parade.
What else is there to do in Takayama?
Here you go:
http://www.japan-guide.com/e/e5900.html
Is this a day trip? or just half a day?
If you skip the evening parade, it can be done as a one day trip from a nearby city, such as Nagoya.