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Oharaimachi (おはらい町) is the traditional approach to the Inner Shrine of Ise. Nearly one kilometer long, it is lined by many traditional style buildings, housing shops and restaurants. Some of the businesses found here have been serving pilgrims and tourists for several centuries.

Among the regional specialties available along Oharaimachi are akafuku ("red happiness"), a Japanese sweet made of mochi rice paste and red bean paste, and Ise Udon, thick udon noodles in a thicker than usual sauce.

Located about halfway down Oharaimachi is Okage Yokocho, a small district which recreates a townscape of past centuries (Edo Period to early Meiji Period). Completed in 1993, Okage Yokocho features various shops and restaurants.

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Get There and Around

Oharaimachi is located just next to the Inner Ise Shrine, several kilometers outside of the city center.

How to get to and around the Shima Peninsula

Hours and Fees

Shops in Oharaimachi and Okage Yokocho have individual business hours, but are typically open daily from 9:30 to 18:00 (to 17:00 from October through March).

Hotels around Ise Shima

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Ijika Daiichi Hotel

A hilltop hotel commanding ocean views with private onsen baths. Enjoy sunrise and bird feeding. Free transfer from Kintetsu and JR Toba Station. Free Wi-Fi.



An onsen ryokan by calm sea water. Chartered private open-air bath available. Enjoy fishing from guestroom. 7min walk from Toba Station. 1.3km to Mikimoto Pearl Island.



All rooms command the magnificent ocean view. 20min to Ise Jingu Shrine. Shuttle bus to/from JR Toba Station. Private beach and outdoor baths. Wi-Fi in lobby.

Tours and Experiences

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Page last updated: April 2, 2016