Set far back in the valley, Ainokura (q) is the most remote village in the Gokayama region. It is also the largest of the villages with nearly 20 gassho-zukuri farmhouses. Many of them remain private residences, although a few have been converted into restaurants, museums, and minshuku, which allow for an overnight stay at a farmhouse.

Ainokura, along with Suganuma and Ogimachi, was declared a UNESCO World Heritage Site in 1995. Because it is less developed and harder to get to than Ogimachi, Ainokura is quieter and sees less tourist traffic, but offers similar attractions.

Being so remote, Ainokura, along with the rest of Gokayama, has been able to maintain a lot of its traditional culture. This can be seen in folk dances and music, which use a number of unique, traditional instruments. For example, the sasara, an instrument made of over a hundred wooden clappers strung together, is symbolic of the region and a popular souvenir.

The region around Ainokura is well known for its washi paper. Legend has it that the technique of paper making was brought here from Kyoto at the end of the Heian Period when survivors of the Taira Clan escaped to this region after their defeat by the Minamoto Clan. There are several washi shops and workshops in Ainokura and surroundings, where you can observe local artisans making washi paper as well as try your hand at making some yourself.

  • Folklore Museum
    Hours: 8:30 to 17:00
    Closed: No closing days
    Admission: 300 yen (500 yen for both museums)
  • Traditional Industry Museum
    Hours: 8:30 to 17:00
    Closed: Infrequent, irregular closures
    Admission: 300 yen (500 yen for both museums)
  • Viewpoint
  • Washi Workshop Hall
    Hours: 9:00 to 16:30
    Closed: Tuesdays (except national holidays) and from December to April
    Admission: from 600 yen (cost for short washi-making activity)

Attractions outside of the village center

  • Murakami-ke House
    Hours: 9:00 to 16:00 (entry until 15:40)
    Closed: Tuesdays and Wednesdays (except national holidays) and from mid December through February
    Admission: 400 yen

Getting there and around

Daytime visitors are asked to vist Ainokura only between 8:30 and 17:00 and refrain from visiting the villages in the early mornings and in the evenings.

By bus

Ainokura is a stop along the bus route between Shirakawago and Takaoka (see timetable). The one way bus ride from Shirakawago to Ainokura ("Ainokura-guchi" bus stop) takes 45 minutes and costs 1300 yen. From Shin-Takaoka Station, it takes about one hour and costs 1000 yen.

By car

From Ogimachi, Ainokura can be reached in about 45 minutes along National Route 156. You can cut travel time by a few minutes by taking the Tokai-Hokuriku Expressway between Shirakawago and Gokayama IC (580 yen expressway tolls). From Gokayama IC, Ainokura is reached in about 15 minutes. Parking costs 500 yen.

How to get to and around Shirakawa-go and Gokayama

Hotels around Shirakawago & Gokayama

Top rated in Shirakawago & Gokayama
Budget:
    • Shiroyamakan
      Luxury

      Historic Setting

      Shiroyamakan in Shirakawa offers a 4-star ryokan experience within a historic building. Guests enjoy river views and a tranquil garden setting.

      Comfortable Accommodations

      Rooms feature air-conditioning, private bathrooms, and tatami floors. Additional amenities include yukata, slippers, and free WiFi.

      Dining Experience

      A local breakfast is served each morning, including local specialities. Dinner options are highly praised by guests.

      Leisure Facilities

      The ryokan provides a hot tub, family rooms, and free bicycles for exploring the area. Free on-site private parking is available.

      Nearby Attractions

      Shirakawago is a 16-minute walk away. Other points of interest include Hida Minzoku Mura Folk Village (47 km) and Takayama Station (48 km). Toyama Airport is 83 km from the property.
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    • Onyado Yuinosho, Shirakawago
      Luxury

      Comfortable Accommodations

      Onyado Yuinosho in Shirakawa offers traditional Japanese rooms with tatami floors and mountain views. Each room includes air-conditioning, a private bathroom, and free WiFi.

      Relaxing Facilities

      Guests can enjoy a hot spring bath, sauna, and open-air bath. The ryokan also features a restaurant serving Japanese cuisine in a traditional ambience, a bar, and a lounge.

      Dining Experience

      The on-site restaurant offers Asian breakfast with local specialities. Dinner is highly praised by guests for its quality and comfort.

      Convenient Location

      Located less than 1 km from Shirakawago, the ryokan is 81 km from Toyama Airport. Nearby attractions include Hida Minzoku Mura Folk Village (45 km) and Takayama Station (46 km).
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    • Shirakawago Guest House Kei
      Budget-friendly
      600 metres from Shirakawago, Shirakawago Guest House Kei is set in Shirakawa and offers rooms with free WiFi. All rooms feature a kitchen and a shared bathroom. The accommodation provides a shared kitchen and luggage storage space for guests. All guest rooms in the guest house are fitted with a coffee machine. The units will provide guests with a microwave. The nearest airport is Komatsu Airport, 46 km from the property.
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    • CURIO Shirakawago
      Luxury

      Elegant Accommodation

      CURIO Shirakawago in Shirakawa offers a 5-star hotel experience with free WiFi, air-conditioning, and private bathrooms. Each room includes a refrigerator, microwave, and free toiletries.

      Comfortable Amenities

      Guests can enjoy free on-site private parking, bicycle parking, and luggage storage. Additional facilities include a hairdryer, yukata, shower, slippers, and carpeted floors.

      Prime Location

      Located a few steps from Shirakawago, the hotel is 82 km from Toyama Airport. Nearby attractions include Hida Minzoku Mura Folk Village (46 km) and Takayama Station (47 km). Guests appreciate the room cleanliness, comfort, and convenient location.
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    • Minsyuku Koshiyama
      Budget-friendly

      Comfortable Accommodations

      Minsyuku Koshiyama in Shirakawa offers family rooms with air-conditioning, shared bathrooms, and free WiFi. Each room includes a TV, work desk, and wardrobe, ensuring a pleasant stay.

      Convenient Facilities

      Guests can enjoy a lounge, daily housekeeping service, bike hire, and luggage storage. Free on-site private parking is available, along with mountain views and a quiet street setting.

      Prime Location

      Located less than 1 km from Shirakawago, the property is 83 km from Toyama Airport. Nearby attractions include Hida Minzoku Mura Folk Village (46 km) and Takayama Station (48 km).

      Guest Satisfaction

      Highly rated for its friendly host, convenient location, and excellent staff support, Minsyuku Koshiyama provides excellent service and comfort.
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