Almost all Prepaid Data SIM are leased from NTT Docomo.
So in term of coverage, it's all the same while speed can vary depend on SIM company.
Some Prepaid SIM can be ordered online and delivered to your hotel/address or Airport Post Office.
1. Is it REALLY true that there are no reasonably priced SIM-card of any provider for VOICE for tourists?
Yes, mostly true. SIM with Voice normally require proof of Japanese residency. Only option will be rental but very expensive compare to data only SIM.
2. It seems NTT only has 7 and 14 day plans. How if we want 21 days? Can each of us buy a 7 AND a 14 day card - in other words: can the 14 day card be validated on day 8? Or does the validity of each card start on the date of purchase?
SIM card usage start once you activate the SIM. So, yes, activate 14 days SIM on the 8th day.
3. Is there no option to top-up a card?
Some SIM do offer Top-up credit, but normally require credit card purchase.
4. Is it true that at the end of use the SIM must be returned? Can that be done on the same Kansai airport upon departure?
Depend on the SIM provider. Some company require SIM to be return, some not.
There are some prepaid data SIM available for resident that have same plan and price but valid upto 30 days. Ask your friend to check at Bic Camera or Yodobashi, or Amazon.
http://goo.gl/uSH7JZSome prepaid SIM:-
bmobile PAY G SIM Data and Voice 7 days , 60 min. talk and 3GB
Require user to send passport picture for SIM activation
RRP : 9,800yen
http://www.bmobile.ne.jp/payg_sim/product.htmlothers bmobile for traveller/tourist.
http://www.bmobile.ne.jp/payg_sim/travelers_to_japan.htmlif your friend can get bmobile from BIC Camera or Amazon, he can buy local/resident version of data prepaid SIM 30days.
http://www.bmobile.ne.jp/product_data.htmleConnect - leasing NTT Docomo line
7/15/ 30 days .. 100MB perday/1GB/3GB/5GB
no need to return SIM.
https://www.econnectjapan.com/products/sim/So-nethttp://www.so-net.ne.jp/prepaid/en/IIjmiohttps://t.iijmio.jp/en/