@Japan Custom Tours, I'm not sure where you are getting 60,000 yen from. It's either 50,000 yen for 1 week or 80,000 yen for two. I think for 1 week unless you want to do a lot of single nights or long day trips, it's very hard to just get very far. I think for two weeks, it's just hard to spend that 80,000 yen. If the price for a 2 week had gone up to 60,000 yen, sure I could definitely still see its value, but at 80,000 yen, I think it's a lot rougher. If you want to go to Hiroshima or explore areas west of Osaka, you can just get one of the JR West passes which went up in price but not like JR East or JR Nationwide and pay out of pocket to get between Tokyo and Osaka (which is overall better because you can use the Nozomi and unless you specifically want a Hikari stop. Yes, it's much nicer to take a train that is running every 10 minutes and has a shorter trip than one that runs every 30 minutes and takes longer.)
I think it's very hard to get that 50,000 yen in 1 week unless you are actively planning an itinerary around making it work, which generally is going to involve making a lot of day trips or max 2 night stays and you are also then sort of always locked into making sure you get your value. I certainly could plan a trip that gets my 50,000 yen worth, but the question is, is that a trip I want to do? I prefer to plan an itinerary of what I want to do vs. planning an itinerary to make a pass pay off.
I've noticed that even repeat visitors, tend to skip Nagano city, they just go to Jigokudani or to Hakuba or to Magome and Tsumago. I have seen a lot of 2nd and 3rd time visitors posting both in FB groups and when I was using Reddit. Nagano itself or even Matsumoto are just not on people's lists. Takayama and Shirakawa Go are quite popular, but this is all still very much Chubu and not Tohoku. On Reddit, where more people without kids post, I saw more interest in Yamadera and occasionally Morioka for the soba challenge, but that is pretty much it for Tohoku. For people with kids, most of the more northern interest seems to be Hokkaido for skiing.
And yes, paying 20,000 yen per adult on train fare you don't need in the grand scheme of things is a small percentage, but it does add up, especially as your group gets larger. Why should I want to pay 40,000 yen more than I need to for 2 passes and be consigned to slower less frequent trains when I could use that money for 4 nice dinners out, or a shopping spree at Takashimaya , or a night at a nice hotel. Plus then I am no longer locked into 7 days.
And in the case of the JR East Pass, I could pay 32,000 yen for 2 round trips, and then have as many days as I want in Tohoku using a rental car and TEP (for now) especially since I would want to rent a car for some of the trip any way because some locations just have limited or challenging public transit. If I want to go to Yudono-san, I am doing it by rental car or taxi, cause there are no more buses.
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