Cartoon Hiroshima/Miyajima girl

Could someone please identify this character I saw on banners in both Hiroshima and Miyajima?

http://i4.photobucket.com/albums/y104/ushikawa/IMG_0659.jpg

Thank you!

I did some quick digging on Google and it seems it's some kind of PR mascot called "Hiroshima Kiyomori". Probably tied to Taira no Kiyomori, the powerful leader responsible for building Itsukushima Shrine at Miyajima. Didn't really read much on it, but maybe now that you know the name you can find out more.

http://www.hiroshima-kiyomori.jp/83?kiyomori=bfe2670bfc2582461dcc75ec2...

http://www.hiroshima-kiyomori.jp/481?kiyomori=bfe2670bfc2582461dcc75ec...

Yes, as said by the earlier poster, it's a mascot/character "Hiroshima Kiyomori,"
designed/used by Hiroshima Prefecture's promotion council for the historical drama "Kiyomori Taira."

Currently NHK (TV station in Japan) is running this drama "Kiyomori Taira":
http://www9.nhk.or.jp/kiyomori/

video of the mascot in a parade haha http://www.youtube.com/watch?v=7gdxZ71tefQ&t=0m44s

Thank you both! I will do further research!