Raina's Japan Travel Journal
by Raina, staff writer of japan-guide.com

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2017/02/15 - Subculture in Ikebukuro

Ikebukuro in Toshima Ward, is one of Tokyo's hubs offering an urban landscape of skyscrapers, plenty of shopping, including a mini Chinatown of sorts. However, the purpose of my visit was unfortunately, not stuffing my face with copious Chinese food nor was it going on a shopping spree at the major department stores located within walking distance from the station. Instead, I had the very interesting task of going in search of subculture in Toshima Ward.

Mention subculture and many tend to associate it with anime, manga, costume play (cosplay) as some of the more common ones. The subculture in Ikebukuro is geared more towards females, almost like the sibling of Akihabara. Both are open to visitors from either gender but a cursory glance at the clientele in shops at both places, Akihabara definitely has a higher percentage of male patrons while Ikebukuro has more females.

What makes Ikebukuro more female-friendly compared to Akihabara, one may ask. After all, both sell all things anime, manga and game related. My best guess is Ikebukuro is one of the hotbeds of dojinshi subculture, a kind of Japanese fan fiction which are mostly self published, and of which has many female fans. Dojinshi straddles the divide between girly and testosterone-charged comics, offering readers a alternative view of popular manga characters or original ones. Not all dojinshi are rated R, though many seem so based on their covers.

With that in mind, I set off to see what Ikebukuro has to offer in terms of anime and manga subculture, especially for foreign visitors. Many of the places I visited are in the vicinity of Sunshine City, a short walk from Ikebukuro Station. While I didn't see any one dressed up in a full on costume (it was a weekday, after all), I saw many girls, and funnily enough, only a handful of men in the shops I visited.

I started off with a really fun activity at the Sega Game Center. The game center, or video game arcade, has six floors and offers plenty of choices for everyone. There are UFO catchers (claw crane game machines) with anime and manga goods inside, a boatload of video game machines, as well as casino-type game machines (minus the gambling element).

But my main objective was the print sticker machines (known as purikura, a registered trademark of Sega, derived from "print club") located on the sixth floor. The main draw for me was the availability of costumes there, allowing one to cosplay and take purikura (together known as cospuri) without having to lug clothes everywhere or spending too much money on clothes. There is a wide selection of outfits to choose from; however, note that many outfits come only in few sizes and those who are bigger than the average Japanese girl may find it hard to fit into the outfits. Males are not allowed to enter the sixth floor without a female companion.

Moving on from the game center, I headed to a number of shops that sold anime and manga as well as their associated goods. Animate carries official anime and manga goods, drawing many customers searching for their favorite products. Lashinbang and Mandarake are some of the other popular shops selling second hand as well as new figures, and it is not uncommon to see patrons sifting through the products looking for their pot of gold. Dojinshi manga was also popular at a number of places, and the number of titles was impressive. I had no idea that the dojinshi market was that big, but it is definitely very popular in Ikebukuro.

A quick lunch stop at the very attractive Racine: Farm to Park cafe-restaurant at Minami Park was up next to digest all that I'd seen in the morning. It was a good change of scenery sitting in the park after submersing myself in the anime and manga world. I had wanted to visit a butler cafe (the male version of a maid cafe), but unfortunately it was closed when I was there.

From goods, I moved on to cosplay, checking out Acos, a shop which sold wigs, costumes, colored contact lenses and everything you may need for cosplay. The range of outfits available tend to rotate, depending on the latest trends, but there are regulars and staples that players (people who cosplay are known as that) also go for. I learnt that the best way to personalise the wigs are to get them cut, just like you would with real hair. Conveniently located a floor above the Acos shop is HACOSTADIUM: cosset, a cosplay studio. The studio is spread across two floors, offering players different booths and scenarios to take pictures in. I saw a number of cosplayers having photo shoots while we were there, and some looked very professional indeed!

Next, I headed to Sunshine City, which has two amusement parks. The two theme parks are owned by Bandai Namco and offers different attractions. Attractions inside both theme parks cost extra in addition to the entry fee.

First up was Namja Town, an amusement park with 13 indoor attractions. The indoor route starts with the Gyoza Stadium where visitors can sample and compare the different dumplings from across the country. From there, the rest of the park is made up of three different zones, offering visitors an interesting variety of attractions.

J-World is the world's first Jump-themed amusement park where visitors can immerse themselves in the world of Jump, a brand of magazines that carries a wide variety of serial manga. Not only are there attractions from the manga and anime Dragonball, One Piece and Naruto, food sold in the amusement park is also inspired by the comic book characters. Definitely something you cannot get elsewhere!

Finally, I paid a quick visit to DiCE, a manga-kissa for those who end up having too much fun in Ikebukuro and miss their last train, or those who want to have a place to rest for a few hours. For those who have the image that internet cafes are table cubicles without much privacy, this one may impress you (I was impressed). The cheaper booths are like little rooms, while actual rooms are available for more money. All booths are equipped with a computer, and free amenities include magazines, manga, drinks, and showers (for the first 15 minutes). Definitely the place to go when you are out-anime'd and -manga'd in the city.

With that, I ended my delve into subculture in Ikebukuro, just barely scratching the surface of the iceberg. Looking forward to more time in the city, and going a little deeper the next time!

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List of Posts:
2024/02/05 - teamLab Borderless newly opened in central Tokyo
2023/12/31 - Travel Highlights 2023
2023/11/20 - Japan's new tallest building opens in Tokyo
2023/10/25 - Japan Mobility Show 2023
2023/10/02 - Toranomon Hills completed in central Tokyo
2023/06/14 - Harry Potter Studio Tour Tokyo Opens June 16, 2023
2023/03/02 - Haruka airport trains to stop at Osaka Station from March 18
2021/05/05 - Suggested 5-day itinerary for the Kansai Wide Area Pass
2020/12/31 - Travel Highlights 2020
2020/06/26 - Ariake Garden, a newly opened shopping complex in Tokyo
2020/06/26 - New shopping complex With Harajuku opens in Harajuku
2020/06/26 - Tokyo Mizumachi, a new pedestrian route near Asakusa
2020/06/25 - Travel restarting: Tokyo
2019/12/31 - Travel Highlights 2019
2019/12/03 - Shopping at Shibuya Fukuras and Parco
2019/10/23 - 46th Tokyo Motor Show
2019/03/20 - Moominvalley Park opens near Tokyo
2018/12/31 - 2018 Travel Highlights
2018/10/25 - Business as usual at Tsukiji Outer Market
2018/08/19 - Hello Kitty Shinkansen
2018/05/16 - Cruising Tokyo's waterways
2018/04/17 - Wisteria blossoms in Ashikaga Flower Park
2018/01/18 - Shinanomachi, the Backcountry of Nagano

2017/12/31 - Travel Highlights 2017
2017/10/25 - The 45th Tokyo Motor Show
2017/10/11 - Dipping into the three onsen towns of Yamanaka, Yamashiro and Katayamazu
2017/07/24 - Remote Riches in Toyama
2017/07/03 - Spiritual Chichibu
2017/05/02 - Fuji Shibazakura Festival
2017/04/14 - Sneak Peek from Ginza Six
2017/03/21 - A bit of everything in Fukui
2017/03/13 - Nikko Toshogu Uncovered
2017/02/15 - Subculture in Ikebukuro
2017/02/07 - Travel to the Goto Islands
2017/02/06 - Nagasaki Lantern Festival

2016/12/31 - Travel Highlights 2016
2016/12/19 - Winter Illuminations in Tokyo
2016/10/24 - The way of old on the Kunisaki Peninsula
2016/10/11 - Following the Tadami Line in Oku Aizu
2016/08/27 - Fool's Dance at Koenji Awa Odori
2016/08/16 - The three sacred mountains of Dewa Sanzan
2016/06/20 - Train travel into the Ise-Shima region
2016/04/03 - Setouchi Triennale 2016
2016/03/08 - The hunt for Namahage on the Oga Peninsula
2016/03/02 - Sake Sangria
2016/02/20 - Tokyo Plum Blossom Report
2016/01/26 - Tour de Reinan: Obama, Oi and Takahama
2016/01/25 - Tour de Reinan: Tsuruga, Mihama and Wakasa

2015/12/31 - Travel Highlights 2015
2015/12/10 - 48 hours in Tokushima
2015/11/20 - Autumn Color Report: Kyoto
2015/11/19 - Autumn Color Report: Kankakei
2015/11/18 - Autumn Color Report: Korankei
2015/11/17 - Autumn Color Report: Kyoto
2015/11/13 - Autumn Color Report: Kyoto
2015/11/10 - Autumn Color Report: Kyoto
2015/11/09 - Autumn Color Report: Koyasan
2015/11/08 - Autumn Color Report: Miyajima
2015/11/07 - Autumn Color Report: Dazaifu
2015/10/28 - The 44th Tokyo Motor Show
2015/10/21 - Hirado, where East meets West
2015/10/20 - Kujukushima Islands and Winter Illumination at Huis Ten Bosch
2015/10/19 - Navigating the Christian sites in Nagasaki
2015/10/18 - Cosplay at Haco Stadium Tokyo
2015/10/15 - Autumn Color Report: Nikko
2015/10/05 - Autumn Color Report: Route 292
2015/09/28 - Autumn Color Report: Oze
2015/09/24 - Autumn Color Report: Alpine Route
2015/09/16 - Nakanojo Biennale 2015
2015/08/19 - Traditional culture and hot springs of the Aizu Region
2015/08/17 - Nature and Hot Springs at Naruko Onsen
2015/08/04 - Echigo Tsumari Art Triennale 2015
2015/04/30 - Sapporo Cherry Blossom Report
2015/04/29 - Hakodate Cherry Blossom Report
2015/04/23 - Kakunodate Cherry Blossom Report
2015/04/22 - Hirosaki Cherry Blossom Report
2015/04/21 - Kitakami Cherry Blossom Report
2015/04/16 - Sendai Cherry Blossom Report
2015/04/09 - Tokyo Cherry Blossom Report
2015/04/08 - Fukushima Cherry Blossom Report
2015/04/06 - Tokyo Cherry Blossom Report
2015/04/03 - Kyoto Cherry Blossom Report
2015/04/02 - Nara Cherry Blossom Report
2015/04/01 - Osaka Cherry Blossom Report
2015/03/31 - Kyoto Cherry Blossom Report
2015/03/27 - Fukuoka Cherry Blossom Report
2015/03/26 - Kumamoto Cherry Blossom Report
2015/03/25 - Tokyo Cherry Blossom Report

2014/12/31 - Travel Highlights 2014
2014/12/15 - Seasonal Illumination: Sendai
2014/12/09 - Seasonal Illumination: Tokyo
2014/12/04 - Autumn Color Report: Kanazawa
2014/12/03 - Autumn Color Report: Kyoto
2014/11/21 - Autumn Color Report: Osaka
2014/11/20 - Autumn Color Report: Kyoto
2014/11/19 - Autumn Color Report: Korankei
2014/11/18 - Autumn Color Report: Miyajima
2014/11/17 - Autumn Color Report: Kyoto
2014/11/13 - Autumn Color Report: Fuji
2014/11/04 - Autumn Color Report: Fuji
2014/10/31 - Autumn Color Report: Karuizawa
2014/10/21 - Autumn Color Report: Bandai
2014/10/20 - Autumn Color Report: Towada
2014/10/01 - Autumn Color Report: Oze National Park
2014/09/29 - Autumn Color Report: Alpine Route
2014/06/19 - Toranomon Hills opens in Tokyo
2014/04/24 - Kitakami Cherry Blossom Report
2014/04/23 - Morioka Cherry Blossom Report
2014/04/22 - Aizu-Wakamatsu Cherry Blossom Report
2014/04/16 - Matsumoto Cherry Blossom Report
2014/04/15 - Kyoto Cherry Blossom Report
2014/04/14 - Yoshino Cherry Blossom Report
2014/04/13 - Osaka Cherry Blossom Report
2014/04/12 - Kanazawa Cherry Blossom Report
2014/04/10 - Tokyo Cherry Blossom Report
2014/04/06 - Kyoto Cherry Blossom Report
2014/04/05 - Hiroshima Cherry Blossom Report
2014/04/04 - Osaka Cherry Blossom Report
2014/04/03 - Kyoto Cherry Blossom Report
2014/04/02 - Nagoya Cherry Blossom Report
2014/03/31 - Tokyo Cherry Blossom Report
2014/03/26 - Tokyo Cherry Blossom Report
2014/03/04 - Early Tokyo Blossom Report