In 2023, Sake no jin was held on March 11-12

Sake no jin (̐w) is an annual sake fair, attended by about one hundred sake producers from across Niigata Prefecture, a prefecture well known for its high quality rice and rice wine. Sake no jin is held on a weekend in mid March at the Toki Messe convention center in Niigata City, and allows visitors to sample from a wide variety of sake and sake-related products.

In 2023, prospective visitors will need to purchase a ticket for a 3-hour slot during which they can taste any of the sake products offered at the fair. There will be limits on the number of tickets sold. Visitors must be at least 20 years old to attend.

Getting there and around

By train from Tokyo

Niigata Station can be reached from Tokyo Station in about two hours by Toki trains along the Joetsu Shinkansen. The one way journey costs around 10,500 yen and is fully covered by the Japan Rail Pass and JR East Nagano Niigata Area Pass.

By bus from Tokyo

There are hourly highway bus connections and an overnight bus between Tokyo (Ikebukuro Station) and Niigata. The one way trip takes about 5.5 hours and costs around 5900 yen (exact price depends on the day of travel). Discount bus companies, such as Willer Express, offer one way fares from around 3000 yen.

From Niigata Station to Toki Messe

The Toki Messe convention center can be reached from Niigata Station by bus (about 10 minutes, 210 yen), by taxi (about 5 minutes, approx. 700 yen) or on foot (two kilometers, about 30 minutes).

Hours and Fees

Sake no jin 2023