In 2019, Sake no jin will be held on March 9 and 10.

Sake no jin is an annual sake fair, attended by about one hundred sake producers from across Niigata Prefecture, a prefecture well known for its high quality rice and rice wine. Sake no jin is held on a weekend in mid March at the Toki Messe convention center in Niigata City.

Everybody over the age of twenty is welcome to attend the fair and taste from a large variety of Niigata sake. Admission to the fair is free. However, if you wish to do some tasting, you need to pay a fee in exchange for a sake cup to be used to taste from hundreds of types of sake and sake related products on display.

In addition to the sake brewers' stands, Sake no jin features a number of stage events including a tasting challenge and dance performances. There is also a food corner with Niigata specialties.


By train from Tokyo

Niigata Station can be reached from Tokyo Station in about two hours by Toki trains along the Joetsu Shinkansen. The one way journey costs around 10,500 yen and is fully covered by the Japan Rail Pass and JR East Nagano Niigata Area Pass.

The JR East "View" travel agency also offers special roundtrip packages for the Sake no jin event from Tokyo. They are available either for a daytrip (around 15,000 yen) or a two-day excursion packaged with hotel accommodation (from around 20,000 yen).

By bus from Tokyo

There are hourly highway bus connections and an overnight bus between Tokyo (Ikebukuro Station) and Niigata. The one way trip takes about 5.5 hours and costs 5700 yen. Discount bus companies, such as Willer Express, offer one way fares from around 3000 yen.

From Niigata Station to Toki Messe

The Toki Messe convention center can be reached from Niigata Station by bus (about 10 minutes, 210 yen), by taxi (about 5 minutes, approx. 700 yen) or on foot (two kilometers, about 30 minutes).

Hours & Fees


March 10-11, 2018: 10:00-18:00


Free (2500 yen for unlimited sake tasting on one day; 2000 yen if purchased in advance through convenience stores or ticket agents; 1500 yen after 3pm)