Niigata Prefecture (V, Niigata-ken) is located along the coast of the Sea of Japan in the Chubu Region. It is famous for its high quality rice, beautiful coastal and mountainous sceneries, spectacular firework displays in summer, skiing in winter and hot spring bathing around the year. The prefectural capital is Niigata City.

Top destinations in Niigata

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Yuzawa

One of Japan's leading ski resort towns.
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