The main reason for the steep roofs and massive structure of Shirakawago's farmhouses is the large amount of snow the region receives every winter. Ogimachi Village typically gets covered by one to two meters of snow during the peak of the white season.

While causing the locals quite a bit of hardship, the snow turns Shirakawago into an idyllic winter landscape. To make it even better, the village organizes special illumination events on selected Sunday evenings in January and February which attract plenty of tourists. During the light-up event, many of the village's gassho-zukuri farmhouses are lit up from 17:30 to 19:30.

In 2027, Ogimachi is scheduled to be illuminated on the following dates:

  • January 11, 2027 (Monday, national holiday)
  • January 17, 2027 (Sunday)
  • January 24, 2027 (Sunday)
  • January 31, 2027 (Sunday)

Because the number of visitors to the light-up event has grown too large in recent years, the number of visitors allowed into the village is now limited in order to avoid overcrowding and traffic jams and to ensure a safe and pleasant experience for all visitors. It is mandatory for everybody to get an advance reservation and ticket in order to visit the village during the light-up events. Below are the three possible ways to visit:

  1. Visit by bus tour
    Several bus companies, including Nohi Bus, Kaetsuno Bus, Hokutetsu Bus, Toyama Chiho Tetsudo and Iruka Kotsu, offer bus tours for seeing the light-up event, some of which include an admission ticket for the Shiroyama Viewpoint. Advance reservations should be made directly through the bus companies or travel agencies. The reservation period varies by company but typically begins in early October.
  2. Visit by car
    Visiting the event by car requires an advance online reservation for a parking lot. Reservations can be made on a first-come first-serve basis during two separate sessions starting September 10 at 1pm (6000-9000 yen per car) and December 1 at 1pm (7000-10000 yen per car) on the tourist association's website. Visitors accessing Shirakawago by car are not able to purchase tickets for the Shiroyama Viewpoint. Winter tires and winter driving skills are required to access Shirakawago in winter by car.
  3. Stay overnight
    The best way to enjoy the light-up event is by staying overnight at one of the farmhouses in the village. Because of the limited number of rooms, a lottery-based reservation system is in place for many of the local lodgings. Submissions can be made during the month of October, and results are announced on November 10. Overnight visitors get the privilege of a parking lot and a ticket to the Shiroyama Viewpoint.

Note that visiting the light-up event by regular bus is not possible, because the last buses of the day depart Shirakawago before the start of the light-up event. Also, note that visiting by taxi requires the reservation of a parking lot (see under "Visit by car" above).

Just like during daytime, the Shiroyama Viewpoint is one of the best places to enjoy the sight of the village. However, due to limited space, the only way to access the viewpoint during the light-up event is with an admission ticket for a given time slot, which cannot be selected. These tickets are available only to people who stay overnight at a lodging in the village or participate in selected bus tours. The observation deck has to be accessed on foot from the village. A bus is available for visitors with mobility issues, but needs to be reserved in advance.

Visitors to Shirakawago note that temperature can drop far below freezing during the light-up event, and that roads and trails are covered by snow and sometimes ice. Appropriate clothing, face protection and shoes are required. Some parts of the village are, furthermore, not well lit with dangerous, uncovered water canals flanking the trails. To reduce the burden on the small village, all tourists are also asked to carry home any garbage they produce.

Getting there and around

Hotels around Shirakawago & Gokayama

Top rated in Shirakawago & Gokayama
Budget:
    • Shiroyamakan
      Luxury

      Historic Setting

      Shiroyamakan in Shirakawa offers a 4-star ryokan experience within a historic building. Guests enjoy river views and a serene garden setting.

      Comfortable Accommodations

      Rooms feature air-conditioning, private bathrooms with baths, and tatami floors. Additional amenities include yukata, slippers, and free WiFi.

      Dining Experience

      A local breakfast is served each morning, including specialities from the region. The on-site hot tub provides relaxation after a day of exploration.

      Activities and Services

      Guests can enjoy cycling with free bicycles, or take advantage of the tour service. Free on-site private parking is available. Toyama Airport is 83 km away.
      View on Booking.com
      9.8Booking.com
    • Onyado Yuinosho, Shirakawago
      Luxury

      Comfortable Accommodations

      Onyado Yuinosho in Shirakawa offers traditional Japanese rooms with tatami floors and mountain views. Each room includes air-conditioning, a private bathroom, and modern amenities such as a TV and work desk.

      Relaxing Facilities

      Guests can enjoy a hot spring bath, sauna, and open-air bath. The ryokan provides free WiFi, a lounge, and a public bath for relaxation.

      Dining Experience

      The traditional restaurant serves Japanese cuisine for dinner in a cosy ambience. Breakfast includes local specialities and Asian dishes.

      Convenient Location

      Located 81 km from Toyama Airport, the ryokan offers free off-site private parking and a shuttle service. Guests appreciate the room comfort and excellent breakfast.
      View on Booking.com
      9.2Booking.com
    • Shirakawago Guest House Kei
      Budget-friendly
      600 metres from Shirakawago, Shirakawago Guest House Kei is set in Shirakawa and offers rooms with free WiFi. All rooms feature a kitchen and a shared bathroom. The accommodation provides a shared kitchen and luggage storage space for guests. All guest rooms in the guest house are fitted with a coffee machine. The units will provide guests with a microwave. The nearest airport is Komatsu Airport, 46 km from the property.
      View on Booking.com
      9.0Booking.com
    • CURIO Shirakawago
      Luxury

      Elegant Accommodation

      CURIO Shirakawago in Shirakawa offers 5-star comfort with free WiFi, air-conditioning, and private bathrooms. Each room includes a refrigerator, microwave, and free toiletries.

      Convenient Facilities

      Guests can enjoy bicycle parking, luggage storage, and free on-site private parking. Additional amenities include a hairdryer, yukata, shower, slippers, and carpeted floors.

      Prime Location

      Located 82 km from Toyama Airport, the hotel is situated on a quiet street with scenic views. Reception staff speak English and Japanese.

      Guest Satisfaction

      Highly rated for room cleanliness, comfort, and convenient location.
      View on Booking.com
      8.5Booking.com
    • Minsyuku Koshiyama
      Budget-friendly

      Comfortable Accommodations

      Minsyuku Koshiyama in Shirakawa offers family rooms with air-conditioning, shared bathrooms, and TVs. Each room includes a work desk, wardrobe, and carpeted or tatami floors.

      Essential Facilities

      Guests enjoy free WiFi, a lounge, daily housekeeping, bike, and luggage storage. Free on-site private parking is available.

      Convenient Location

      Located 83 km from Toyama Airport, the property is situated on a quiet street with mountain views.

      Guest Satisfaction

      Highly rated for its friendly host, convenient location, and excellent service support.
      View on Booking.com
      8.3Booking.com