Uwajima (Fa) is a coastal city in southern Ehime Prefecture, facing the Bungo Channel that separates Kyushu from Shikoku. The small city is home to one of only twelve extant original castles from the Edo Period (1603-1867). The Date Museum recollects the history of Uwajima and the Date clan which ruled the region around Uwajima for around two and a half centuries during this period.

Being a coastal city, Uwajima supports a couple of industries related to the sea, such as fishing and pearl cultivating. It is one of the top pearl producers in Japan. Local specialties include Taimeshi (a dish of rice and sea bream) and Jakoten (fish cake). The waterfront around the city offers great coastal scenery. Uwajima is also known for the bull fight events that it stages five times a year.

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