Shichigosan on 15 November all day?

Is the Shichigosan an event that goes on all day or just on a specific time of the day?
we will be in Matsumoto on the 15th of November and hope to be able to see it.

thank you

As written here, it is not a public holiday on November 15.
So be done in the near weekend in many cases.
http://en.wikipedia.org/wiki/Shichi-Go-San
Without having to do anything special to the general public, it is enough to see a child wearing a kimono.

Thank you Haro,

Time of Shichigosan, chitose-ame will be sold in Fujiya.
http://www.fujiya-peko.co.jp/cake/753/
In addition, shichigosan cakes are sold.
http://shop.fujiya-peko.co.jp/b/fujiya/attr/?t=attr_con&kencode=13&flag1=1&flag2=1&flag3=1&flag4=1
It may have also sold in Japanese sweets shop ordinary.
In addition,it might have also sold at the shrine.
I think the day of rain, so wet kimono, people who go to Shichigosan is less.
Sometimes at Asakusa Shrine, I saw a family to go to shichigosan.