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Oharaimachi (おはらい町) is the traditional approach to the Inner Shrine of Ise. Nearly one kilometer long, it is lined by many traditional style buildings, housing shops and restaurants. Some of the businesses found here have been serving pilgrims and tourists for several centuries.

Among the regional specialties available along Oharaimachi are akafuku ("red happiness"), a Japanese sweet made of mochi rice paste and red bean paste, and Ise Udon, thick udon noodles in a thicker than usual sauce.

Located about halfway down Oharaimachi is Okage Yokocho, a small district which recreates a townscape of past centuries (Edo Period to early Meiji Period). Completed in 1993, Okage Yokocho features various shops and restaurants.

Getting there and around

Oharaimachi is located just next to the Inner Ise Shrine, several kilometers outside of the city center.

How to get to and around the Shima Peninsula

Hours and Fees

Shops in Oharaimachi and Okage Yokocho have individual business hours, but are typically open daily from 9:30 to 18:00 (to 17:00 from October through March).

Hotels around Ise Shima

    • Glamp Ocean Iseshima
      A village of luxurious glamping domes commanding far reaching horizon. Opened in 2020. Savor barbeque dinner and breakfast with fresh seafoods by the beautiful private seashore. Bar, pool, shower available.
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    • Ise Guest House Sora
      Budget-friendly
      Set in Ise, within 5.2 km of Ise Grand Shrine and 4.1 km of Oharai-machi, Ise Guest House Sora offers accommodation with free bikes and free WiFi throughout the property as well as free private parking for guests who drive. The property is situated 1.5 km from Ise Shrine Geku, 4 km from Sarutahiko Shrine and 5.2 km from Ise-Shima Nat'l Park. The property is non-smoking and is located 38 km from Tsu-k?. At the guest house, each room comes with a wardrobe. Every room has a safety deposit box and certain rooms here will provide you with river views. The units feature a shared bathroom, free toiletries and bed linen. ?minato-k? is 6.5 km from Ise Guest House Sora, while Sun Arena is 7.3 km away. The nearest airport is Nagoya Airport, 143 km from the accommodation.
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    • Hoshidekan
      Budget-friendly
      Located 500 metres from Kintetsu Iseshi Train Station, Hoshidekan Ryokan (a member of the Japanese Inn Group) is a wooden building that was built in the 1920's and provides Japanese-style rooms with free WiFi, an LCD TV and traditional futon bedding. It has shared bath and a courtyard garden. Rooms at Hoshidekan have paper screens, a tatami (woven-straw) floor and a low wooden table. An air conditioner, slippers and green tea are provided. Bathrooms and toilets are shared. The Geku Ise Shrine is a 18-minute walk from the hotel. On-site parking is free and requires a reservation. The hotel has baths that can be reserved for private use, and a free-use internet station is provided at the lobby. A coin launderette is available. Guests staying with a meal plan will be served Japanese breakfast in the dining room.
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    • Ise Guest House Kazami
      Budget-friendly
      Newly built in November 2018 as a dodecagon-shaped building, featuring an indoor garden at the atrium, Ise Guest House Kazami offers dormitory and private rooms. Guests can cook their own meals at the shared kitchen and use free WiFi in the entire building. All rooms feature air conditioning and heating facilities. Bathrooms and toilets are shared. Towels are available for an extra cost. The free-use kitchen provides a microwave, a fridge and an electric kettle. A small library is available for guests to spend their time in. A coin-launderette is on site as well. Kazami Guest House Ise is only a 2-minute walk from JR Iseshi Train Station, 5-minute walk from Ise Shrine and a 10-minute drive from Yamatohime no Miya Shrine. Meoto Iwa Wedded Rocks are a 30-minute train ride away. Free coffee and tea are available, while bread can be purchased on site.
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    • Hinode Ryokan
      Mid-range
      Conveniently located just a 2-minute walk from Iseshi Train Station, Hinode Ryokan is Japanese-style accommodation with a historic charm. Ise-jingu Shrine’s Geku (outer shrine) is a 5-minute walk away. Free Wi-Fi is available throughout the property. Ise-jingu Shrine’s Naiku (inner shrine) is a 20-minute bus ride away. Futami Sea Paradise Aquarium can be reached within a 25-minute walk. Fitted with tatami (woven-straw) flooring and traditional futon bedding, each room comes with facilities like a flat-screen TV, a fridge and an electric kettle. Guests can unwind at a seating area with a low table and cushions. Bathroom and toilets are shared with other guests. Ryokan Hinode offers bicycle rental services on a first-come, first-served basis. Guests can enjoy playing table tennis on site, and drinks vending machines are available. Traditional Japanese set meal can be served for breakfast in the privacy of the guestroom. There are many restaurants around the property, as well.
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    • Weekly Mansion Ise No.6
      Budget-friendly
      Weekly Mansion Ise No.6 offers accommodation in Funaech?. Ise is 1.9 km from the property. Free WiFi is provided . JR Iseshi Station and Ujiyamada Station are both 3 minutes on foot. The accommodation has a flat-screen TV. All units feature a kitchenette fitted with a microwave and toaster. A fridge and stovetop are also offered, as well as a coffee machine and a kettle. Each unit comes with a private bathroom with a bath. Towels are featured. Free-use bicycles are available at the proeprty. Ise Shrine Geku is a 10-minute stroll. Toba is 11 km from Weekly Mansion Ise No.6, while Tsu is 33 km away. The nearest airport is Chubu Airport, 42 km from Weekly Mansion Ise No.6.
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    • Comfort Hotel Ise
      Mid-range
      Featuring 3-star accommodation, Comfort Hotel Ise is set in Ise, 5.9 km from Ise Grand Shrine and 3.6 km from Oharai-machi. With free bikes, the 3-star hotel has air-conditioned rooms with free WiFi, each with a private bathroom. Private parking is available on site. At the hotel, each room is fitted with a desk and a flat-screen TV. At Comfort Hotel Ise all rooms have bed linen and towels. Guests at the accommodation can enjoy a buffet or a continental breakfast. Speaking English and Japanese, staff are always on hand to help at the 24-hour front desk. Tsu-k? is 37 km from Comfort Hotel Ise, while Ise Shrine Geku is less than 1 km from the property. The nearest airport is Nagoya Airport, 143 km from the hotel.
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    • FAV HOTEL ISE
      Luxury
      Featuring 4-star accommodation, FAV HOTEL ISE is set in Ise, 6.6 km from Ise Grand Shrine and 4.2 km from Oharai-machi. The property is located 37 km from Tsu-k?, 700 metres from Ise Shrine Geku and 3.6 km from Sarutahiko Shrine. Free WiFi is available and private parking can be arranged at an extra charge. All units in the hotel are fitted with a kettle. All guest rooms will provide guests with air conditioning, a safety deposit box and a flat-screen TV. ?minato-k? is 6.3 km from FAV HOTEL ISE, while Ise-Shima Nat'l Park is 6.6 km from the property. The nearest airport is Nagoya Airport, 143 km from the accommodation.
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    • Taikoji Shukubo Hostel
      Budget-friendly
      Taikoji Shukubo Hostel is situated in Ise, 8 km from Ise Grand Shrine. Free private parking is available on site. All rooms are air conditioned and bathroom facilities are shared. Taikouji Youth Hostel features free WiFi throughout the property. There is a shared lounge at the property. Instant noodles and instant Japanese curry is available for purchase on site. There is a microwave and an electric kettle in the dining room at Taikoji Shukubo Youth. Oharai-machi is 8 km from Taikouji Youth Hostel, while Ise Sea Paradise is 300 metres away. The nearest airport is Chubu Airport, 39 km from the property. Taikoji Shukubo Hostel is located on a mountain and is accessible via 100 steps from the parking lot.
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    • Sanco Inn Iseshi-Ekimae Shikinoyu
      Mid-range
      Sanco Inn Iseshi-Ekimae Shikinoyu is located in Ise, 6.4 km from Ise Grand Shrine and 4.1 km from Oharai-machi. Among the facilities at this property are a shared lounge and a 24-hour front desk, along with free WiFi throughout the property. Sarutahiko Shrine is 3.6 km from the hotel and Ise-Shima Nat'l Park is 6.4 km away. The units in the hotel are equipped with a flat-screen TV. Guest rooms at Sanco Inn Iseshi-Ekimae Shikinoyu include air conditioning and a desk. A buffet breakfast is available daily at the accommodation. Tsu-k? is 37 km from Sanco Inn Iseshi-Ekimae Shikinoyu, while Ise Shrine Geku is 700 metres away. The nearest airport is Nagoya Airport, 143 km from the hotel.
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    • Hotel Route Inn Ise
      Mid-range
      Located in Ise, within 9.3 km of Ise Grand Shrine and 49 km of Suzuka Circuit, Hotel Route Inn Ise provides accommodation with a restaurant and free WiFi throughout the property as well as free private parking for guests who drive. This 3-star hotel offers a 24-hour front desk and luggage storage space. Ise Shrine Geku is 3.5 km away and Sarutahiko Shrine is 6.4 km from the hotel. All units are equipped with air conditioning, a flat-screen TV with satellite channels, a fridge, a kettle, a bidet, free toiletries and a desk. Every room is fitted with a private bathroom with a shower, a hairdryer and slippers. At the hotel each room is equipped with bed linen and towels. Hotel Route Inn Ise offers a buffet or Asian breakfast. Oharai-machi is 6.9 km from the accommodation, while Tsu-k? is 34 km away. The nearest airport is Nagoya Airport, 126 km from Hotel Route Inn Ise.
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