With roughly one million inhabitants, Sendai (���) is by far the largest city in the Tohoku Region and one of the country's 15 largest cities. The modern city of Sendai was founded around 1600 by Date Masamune, one of feudal Japan's most powerful lords. Many of Sendai's tourist attractions are related to Masamune and his family.

Sendai was the closest major city to the epicenter of the earthquake of March 11, 2011. The tsunami devastated the city's coastal outskirts but did not cause major damage in the city center. Virtually all tourist spots reopened within a few months of the earthquake.

Less than an hour northeast of the city center lies the town of Matsushima, whose bay is dotted by pine clad islets and is known for one of Japan's three most scenic views.