Within the prefecture some areas are particularly famous for a certain product, such as the uni (sea urchin) of Rishiri and Rebun. Some other highly celebrated seafood products are kani (crab), ika (squid), ikura (salmon roe) and hotate (scallops).
A popular way to sample the prefecture's famous seafood is visiting a fish market and having a donburi (rice bowl) breakfast. Typical toppings are fresh uni (sea urchin), ikura (salmon roe), ika (squid) or a combination thereof. Popular markets include Sapporo's Nijo Market, Hakodate's Morning Market and Kushiro's Washo Market.