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Held annually on May 15, the Aoi Matsuri (ˆ¨Õ) is one of Kyoto's three most famous festivals (along with the Gion Matsuri and Jidai Matsuri). The festival's main attraction is a large parade, in which over 500 people dressed in the aristocratic style of the Heian Period (794-1185) walk from the Imperial Palace to the Kamo Shrines. Aoi is Japanese for Hollyhock, and the festival is named after the Hollyhock leaves that are worn by the members of the procession.

Predating Kyoto's establishment as the national capital in 794, the Aoi Matsuri began in the 7th century, although its precise origins are uncertain. There were most likely natural disasters occurring that were believed to be caused by the deities of the Kamo Shrines. After the Emperor made offerings to the gods, the disasters subsided and a tradition was begun. The festival's official name remains Kamo Matsuri, because of its association with the shrines.

The festival grew in prominence so that during the Heian Period the word festival became synonymous with the Aoi Matsuri. Nowadays, the massive procession illustrates the high regard in which the festival would have been held. There are men on horseback, giant bouquets of flowers, ornately decorated ox drawn carts, and a large retinue of women in kimono accompanying the year's Saio.

Traditionally, the Saio was a young female member of the imperial family who served as the high priestess of the Kamo Shrines and performed rituals during festivals. These days, an unmarried woman from Kyoto is selected each year to serve as Saio. She must go through purification ceremonies before the festival and is taken through the procession on a palanquin.

The parade begins at 10:30 at the southern gate of the Imperial Palace, and crosses the river in front of Shimogamo Shrine at 11:15. Ceremonies are performed within the shrine for about two hours before the procession departs for Kamigamo Shrine, where the head of the parade arrives around 15:30. Watching the entire procession pass by takes about one hour.

Paid seating is available at the Imperial Palace and both Kamo Shrines. Without reserved seats, it is advised to arrive early if you intend to see the parade at the Imperial Palace or the Kamo Shrines. The crowd is sparse along the rest of the route, but watching the parade on a regular city street does not provide the same atmosphere. In the days before the festival, related events are held at the shrines, such as horse races and the purification of the Saio.

Getting there and around

The procession departs from the Imperial Palace, passes through Shimogamo Shrine and terminates at Kamigamo Shrine:

How to get to and around Kyoto

Hours and Fees

Paid Seating

Paid seats line the parade route at the Kyoto Imperial Palace and at Shimogamo Shrine. Regular tickets cost 3500-4500 yen and seem to be available only to visitors with Japanese reading skills in 2023, for example through Ticket Pia.

At Kamigamo Shrine, paid seats cost 1000 yen and are sold only on the day of the festival.

Hotels around Kyoto

    • Ryokan Hirashin
      A traditional hotel with spacious rooms and high speed Wi-Fi. Conveniently located in the heart of Kyoto city. 3min to Shijo Karasuma Sta. and 5min to the famous Nishiki Market.
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    • Arashiyama Hanaikada
      A little, superior ryokan right near Togetsukyo Bridge in Arashiyama. Free transfer from JR station. Private bath and open-air baths available. 5min walk to the Bamboo Groves.
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    • Ryokufuso
      A friendly Japanese hotel near Nishi Honganji temple. 5min by taxi from JR Kyoto Sta. Enjoy your stay with the Japanese room and communal baths. Free Wi-Fi & parking lot.
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    • Japanese hotel, Ryokan Nishiyama
      Experience the real Japan at our affordable ryokan. Close to major tourist spots in Kyoto.
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    • Ryokan Mugen (Adult Only)
      Luxury
      Mugen is a property that was built 160 years ago, situated in Kyoto, 1 km from Nijo Castle. Every room at Mugen features an en suite shower room, toilet, free toiletries and a hairdryer. Free WiFi is available throughout the entire property. You will find a shared lounge on site and a bar at the annex building. The ryokan also offers bike hire. Imperial Palace is 1.1 km from Mugen, while Kitano Tenmangu Shrine is 1.6 km from the property. The nearest airport is Osaka Itami Airport, 39 km from the property.
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    • Mitsuki Kyoto
      Budget-friendly
      In a prime location in Kyoto, Mitsuki Kyoto offers a vegetarian breakfast and free WiFi. The property features inner courtyard and quiet street views, and is 600 metres from Kyoto International Manga Museum. The accommodation features full-day security and luggage storage space for guests. The ryokan provides certain units with garden views, and the units are equipped with a private bathroom. Guests can enjoy a vegan or a gluten-free breakfast, which can also be delivered to your room. A bar can be found on-site. The area is popular for cycling, and bike hire is available at this 2-star ryokan. Guests can relax in the garden at the property. Nijo Castle is 1.1 km from the ryokan, while Kyoto Shigaku Kaikan Conference Hall is 1.8 km away. The nearest airport is Itami Airport, 46 km from Mitsuki Kyoto.
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    • Guesthouse KYOTO COMPASS
      Budget-friendly
      Located in Kyoto, this traditional Japanese guest house features free Wi-Fi and a free public computer. Shichijo Onmae bus stop is 3 minutesf walk away. A seating area and shared bathroom are provided with each room at Guesthouse KYOTO COMPASS. Free toiletries are provided and blankets are available upon request. Select rooms have a garden view. A shared living area and bicycles are available for guestsf use during their stay at this Kyoto Guesthouse Compass. Access to the shared kitchen is available upon request. The guest house is 4.5 km from Imperial Palace and 2.2 km from Kyoto Station. Nijo Castle and Toji Castle are within a 30 minutesf bus ride away.
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    • Ryokan Tori
      Mid-range
      Ryokan Tori is located in Kyoto, 2 km from Kitano Tenmangu Shrine. The property is around 2.3 km from Nijo Castle and Kyoto Imperial Palace. The property is 3.2 km from Kinkaku-ji Temple and 3.7 km from Kyoto International Manga Museum. All guest rooms in the ryokan are fitted with a kettle. Each room has a shared bathroom, while selected rooms are fitted with a balcony and others also offer a garden view. All rooms will provide guests with a fridge. Guests at tori can enjoy an Asian breakfast. Heian Shrine is 5 km from the accommodation. Itami Airport is 50 km from the property.
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    • Kyonoyado Gekkoan
      Luxury
      Set in the Nakagyo Ward district in Kyoto, Kyonoyado Gekkoan offers an equipped accommodation with an balcony and free WiFi. The property is 1.1 km from Nijo Castle. This holiday home comes with a kitchenette with a microwave and a toaster, a flat-screen TV, a seating area and a bathroom with a bath. A vegetarian or continental breakfast is available daily at the property. Kyoto International Manga Museum is 2.1 km from the holiday home. Osaka Itami Airport is 37 km from the property.
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    • Guesthouse Engawa
      Budget-friendly
      Guesthouse Engawa offers accommodation in Kyoto. Guests can relax and enjoy the peace and quiet of Kyoto in their rooms. Each comes with a flat-screen TV, and an electric kettle will be provided upon request. Bathroom facilities are shared with other guests. Free toiletries and hairdryers are also available. There is luggage storage space at the property. Kiyomizu-dera Temple is 600 metres from Guesthouse Engawa, while Heian Shrine is 2.4 km from the property. The nearest airport is Osaka Itami Airport, 39 km from the property.
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    • Gallery Nozawa Inn
      Budget-friendly
      Gallery Nozawa Inn offers accommodation in Kyoto, 25 minutes on foot from JR Kyoto Station. Free WiFi is available throughout the property. Every room includes a flat-screen TV and air conditioning. Each room is equipped with a private toilet, and bathrooms are shared. For your comfort, you will find free toiletries and a hairdryer. There is luggage storage space at the property. Guests can sample Japanese-style breakfast featuring seasonal ingredients. There is a public bathhouse located a 10-minute walk away. Nijo Castle is 2.4 km from Gallery Nozawa Inn, while Kyoto International Manga Museum is 2.4 km from the property. Osaka Itami Airport is 36 km away.
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    • Yado Kiramachi
      Luxury
      Yado Kiramachi offers accommodation set 600 metres from the centre of Kyoto and provides a garden and a terrace. The air-conditioned accommodation is 600 metres from Kyoto Shigaku Kaikan Conference Hall. The ryokan features family rooms. Certain units in the ryokan have private entrance and are equipped with desk and wardrobe. With a private bathroom, units at the ryokan also have free WiFi, while selected rooms will provide you with a balcony. At the ryokan, some units are soundproof. A bar can be found on-site. Kyoto International Manga Museum is 1.3 km from the ryokan, while Gion Shijo Station is 1.6 km away. The nearest airport is Itami Airport, 45 km from Yado Kiramachi.
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    • Guesthouse HANA Nishijin
      Mid-range
      Guesthouse HANA Kyoto is located in Kyoto, 300 metres from Kitano Tenmangu and 1.2 km from Kinkaku-ji Temple. A simple complimentary breakfast service is provided for guests. Bathroom facilities are shared. Guesthouse HANA Kyoto features free WiFi throughout the property. There is a shared kitchen and a common area with a TV at the property. Nijo Castle is 2.1 km from Guesthouse HANA Kyoto, while Imperial Palace is 2.3 km from the property. The nearest airport is Osaka Itami Airport, 39 km from Guesthouse HANA Kyoto.
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    • Kyomachiya Suite Rikyu
      Luxury
      Offering private accommodation, Kyomachiya Suite Rikyu is a Japanese-style machiya townhouse centrally located in the Higashiyama ward of Kyoto. The property boasts garden views and free WiFi throughout the entire property. Yasaka Shrine is only a 5-minute walk away, while Kiyomizu-dera Temple is a 10-minute walk away. Kyomachiya Suite Rikyu features a kitchen equipped with a microwave, refrigerator, coffeemaker and an electric kettle. The bathroom comes with towels and free toiletries. One bedroom features an Iwata bed. There are several restaurants within a 5-minute walk from the property. JR Kyoto Station is a 15-minute ride via taxi, while convenience stores and 24-hour supermarkets are within a 5-minute walk.
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Experiences around Kyoto

Top rated in Kyoto